The producer of this rather tongue-in-cheek video obviously sees Apple's retail style in a saintly light: an iPod retail package box spins around, showing off its pure, minimalist style and a halo glows above the box.

The - enter the Microsoft marketing team, who re-brand the packaging according to more conventional computer peripheral styling. "iPod™ Pro XP® 2005 Human Ear Professional Edition™" is born.

The video has obviously been produced by someone who really cares about technlogy retail packaging. A lot.

"Don't forget the 3rd party endorsements!"